Moving away from trading on the margins: Economic empowerment of informal businesses through <scp>FinTech</scp>

While there have been increasing studies on the impact of financial technology (FinTech), limited research has explored how FinTech supports economic empowerment for informal businesses. Drawing institutional logics and a case study mobile money—a innovation—this develops model money-driven empowerment. We argue that this is important to explain those at bottom pyramid, who are often neglected, use innovations create run Our findings dynamics between logics, actors, money three levels: regulatory, payments infrastructure, economy. identify corresponding effects as outcomes businesses: greater access start-up capital, new employment opportunities, improved management. By illustrating these effects, our contributes better understanding offer possible pathway